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A client for over 10 years Teachers College Columbia University had come to us with a very specific and immediate need. They wanted to not only increase applications to the school but they wanted to target a higher quality of applicant.
So after much research we found that their core audience: 24-29 year old college grads were searching for Graduate Schools using very particular search terms and on multiple devices. With this knowledge our recommendation was to build a responsive microsite which would not only allow users to get a great experience on any device but would also allow Teachers College to funnel potential applicants according to their program of interest. This was extremely important for the university to not only capture leads through an online form but to gather insight into which programs these potential applicants would be applying to. The results were extremely impressive. The microsite converted at 5% well above the industry standard and lead to the client stopping the campaigns early due to meeting its goal sooner than expected.