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A client since 2001 Loma Linda University Medical Center came to us with the need to redesign their Health Systems site. They wanted a clean design for their homepage which would easily be recognizable as a LLUMC property and cohere to their branding guidelines but at the same time add some vitality to the overall look and feel.
Through our research we found that users had some very specific tasks that they would like to accomplish from the homepage without having to dig deeper into the site. In order to meet these requests we created an easy to find Quick Links area which contained links to: Making an Appointment, Parking Information, Visitor Information and Directions which were the top four reasons why most users visited the site.
We also created three equally weighted sections under the main hero area which allowed for us to easily move one section from right to left to test which topic in which placement had the most success. In these three sections we placed the other main topics that the research showed as most important: Medical Services, Find Health Information and Find A Physician. For the Medical Services we created another quicklinks section which listed the top searched Medical Services that LLUMC offers. As for the Find Health Information section we created an A-Z and keyword search which used their already existing and popular Adam Health database. For the third section we created a Find A Physician search section which allowed for users to search for a Physician by name or by medical specialty.