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This was a pitch for Twentieth Century FOX for their 2011 release "IN TIME" starring Justin Timberlake and Amanda Seyfried. This pitch proposed the production of a EPK (Electronic Press Kit) microsite in which users could find information on the cast, read its synopsis, view video and photo galleries, and download assets from the film.
There was also a pitch for what we called the "Fourteen Zeros" microsite which allowed users to follow the characters and if your favorite characters were running out of time you could complete tasks through the site that would unlock content as well as add time to that characters life. The goal here was to have users and character/cast fanboys promote the site, share socially and engage the site on a day to day basis.
The last part of the pitch was the "Time Stealer" app which would allow users to trade time for unlocked content, film merchandise or to steal time from other app users similar to the arm wrestling portion of the movie where it is all or nothing. The winner takes all the time while the loser is left with none.