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In 2009 at Earthbound Media Group (now, Brighter Collective) I was tapped by my business partners to lead the product department. With a small group of three we were tasked to conceptualize, brand and build our first product. After our first week we set out and began creating Plux.
The Plux Platform was to be a landing page creator which allowed users to choose from creative templates, easily change the content, design elements, change CSS, create A/B testing, view reporting and build lead capture forms through an easy drag and drop WYSIWYG editor. My team and I created the name through various naming exercises and finally landed on Plux since it simply explained what the product did, it "Plucked" leads from the internet. We created the logo, developed extensive user flows and wireframes for the complete product. My team and I then created style tiles, designed out all of the pages and developed a working alpha of the product. Unfortunately funding for the product department was halted and this product never got to see the light of day but even so it remains to be a highlight of my career.