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Scottrade came to us to redesign and develop their scottrade.com property. We began by creating a test beta site in which we were able to funnel a half of the current Scottrade daily traffic to this new beta site in which we were able to perform multivariate and A/B testing of messaging as well as new features.
After 3 months of gathering data we were able to make educated and strategic changes to the beta site and then roll that out as the new scottrade.com property. This new property consisted of a newly designed site, CMS development, integration of third-party streaming stock quotes and targeted user content.